Impact Business Coaching
You built something that matters. You don’t have to carry it alone.
“You’re doing everything, holding everyone, and rarely stop to notice what you’ve already built. The mission is working, but your self-belief hasn’t caught up yet.”
1:1 transformation coaching and business strategy for purpose-driven founders and CEOs. Move out of the weeds and step into progressive leadership.
Impact Business Coaching
You built something that matters. You don’t have to carry it alone.
“You’re doing everything, holding everyone, and rarely stop to notice what you’ve already built. The mission is working, but your self-belief hasn’t caught up yet.”
1:1 transformation coaching and business strategy for purpose-driven founders and CEOs. Move out of the weeds and step into progressive leadership.
The reality
The challenge isn’t your commitment.
It’s carrying the weight of the whole mission on your own.
If you’re building your business largely solo, this may feel familiar:
- There’s no one to delegate to. Or there is, but you haven’t yet learnt to trust and let go
- Your own needs come last, and the personal cost is starting to show
- You don’t see yourself as a leader, even when the evidence says otherwise
- You’re stepping into bolder territory, while doubting you’re ready to hold the reins
- You have the vision and move fast day-to-day, but the ‘messy middle’ is unmapped and overwhelming.
Left like this, growth depends entirely on how much you can personally hold. That ceiling is as much about self-belief as it is about capacity.
The gap isn’t your capability
It’s the mindset, habits, and the old patterns still running the show.
Give yourself permission to lead loudly, instead of staying small.
THE MISSION
To help small business leaders and non-profits build something bigger than themselves. Purpose drives profit. Confidence flows. Your energy, protected.
If your challenge is building sustainability leadership capability in larger organisations, explore my Sustainability Leadership Coaching service.
Why impact businesses come to me
Delegation and trust
They stop holding everything themselves, and:
- let go of pieces of the work without losing control
- build a team they can genuinely rely on
- trust others to carry real weight, not just tasks you have to explain.
Boundaries and prioritisation
They stop trying to do everything, and:
- prioritise what gets results
- say no without guilt
- protect their time and energy without feeling like a betrayal to the business
Confidence and mindset
They stop overlooking what they’ve built, and:
- shift the beliefs that keep them stuck, and build new lasting habits
- back their own decisions without needing external validation
- recognise themselves as the leader they already are.
Strategic business leadership
They move from keeping the lights on to driving industry change. They:
- strategise the ‘messy middle’ and connect the long-term vision to the day-to-day
- step into visible, grounded leadership
- drive change that outlasts their organisation.
Who is
This for?
Founders and CEOs of non-profits and impact businesses
Micro businesses and solopreneurs building purpose in their operations
Your Guide
I’m Briony Pete. I’ve spent 10 years running non-profits and purpose-driven businesses, with 15+ years working in sustainable development and social impact. I know what it’s like to hold purpose and profit, because I’ve done it myself. Now I coach leaders through the same thing.
My coaching style combines:
- Executive coaching: for a dual focus on the person and their strategy or responsibilities
- Neuroscience of change: to understand how the brain resists and adapts to change
- Vertical development and behaviour change: to build skills and capabilities in people, teams and organisations
- Body-led coaching: to recognise and regulate stress and pressure.
ICF Accredited
5+ years coaching
People STRATEGIST
Your Guide
ICF Acredited
I’m Briony Pete. I’ve spent 10 years running non-profits and purpose-driven businesses, with 15+ years working in sustainable development and social impact. I know what it’s like to hold purpose and profit, because I’ve done it myself. Now I coach leaders through the same thing.
My coaching style combines:
- Executive coaching: for a dual focus on the person and their strategy or responsibilities
- Neuroscience of change: to understand how the brain resists and adapts to change
- Vertical development and behaviour change: to build skills and capabilities in people, teams and organisations
- Body-led coaching: to recognise and regulate stress and pressure.
Your toolbox for change
structured support built around how founders work
Structured support that meets you where you are and helps you build from it.
leadership coaching
and vertical development for deep transformation
Team development
and capability building
tools & frameworks
for prioritisiation, delegation and setting and keeping boundaries
mid-term roadmapping
so the vision and day-to-day connect
How it works
3, 6 or 12-month coaching programmes. Sessions are weekly or biweekly and delivered online.
For team development talk to me about your support needs →
“Leadership is a learnable skill. When practised across a team, the impact multiplies.”
The shift you’ll experience
Visible
Confidence
Recognise what you’ve already built
Self critic
self belief
Bold
Sustainable Boundaries
Time and energy protected, zero apologies
Self-sacrifice
permission
Energy
Supported Leadership
Trust extended and a mission shared
Holding it all
let the weight go
relief
The transformation
Before
- You hold everything and everyone; there’s no one to catch what you drop
- Your own needs come last, nearly every time
- You built something real, and don’t quite believe it’s you who did it
- You’re keeping the lights on; but your work could light up an industry
AFTER
- You’ve handed over real weight, and the mission hasn’t missed a beat
- Your time and energy are protected, on purpose, without apology
- You recognise the leader you’ve been the whole time
- You’re leading change; your industry is taking notice
What the client says
Rebecca waters
NHS North East London
Net Zero Lead
“With her help, we have meaningfully engaged a large and varied group of stakeholders at pace and produced a thoughtful and well-developed Green Plan. And the coaching programmes have benefited multiple partners across a large, integrated health & care system.”
Working with Briony and The Circular Life is an engaging, collaborative, and supportive experience.
She has provided real value and support for our netzero work in NE London and offers excellent value for money, enabling us to motivate and inspire staff from the outset.”
“Briony works with kindness and compassion while challenging and helping us to think differently about how we work today and in the future.”
Louisa Watson
Sustainable Logistics LIVE (SLL)
MD, Shape Tomorrow
Founder,
“I had the absolute pleasure of seeing Briony in action at our recent beam ESG Summit, where she delivered a powerful and inspiring session on Leading for Change.”
She brings a unique energy and clarity to the complex challenges of sustainability and culture change
I’d highly recommend her to any business or team looking to embed sustainability into their culture and operations in a meaningful way.”
“Briony blends deep expertise with a refreshingly human, person-centred approach that cuts through the noise and inspires people to act.”
Gabriella Weeks
Sleek Events
Supplier & Sustainability Lead
“Coaching sessions provide clear guidance that helps me navigate challenges, stay focused, and bring others with me. Having a strategic partner to test ideas with has been crucial for building confidence and securing buy-in.“
The strategic work created immediate momentum – finding gaps, aligning departments, and strengthening engagement.
We’re already seeing tangible shifts, from the Growth Team integrating sustainability, better cross-department collaboration, and a rise in confidence and motivation from our Champion Team. The programme has given me the clarity, structure and support to meaningfully move the dial across the business.”
“A worthwhile investment, and I thoroughly recommend Briony to all of my network.”
Helena Mansell-Stopher
Producr of change
CEO
“After 26 years in the industry, I never thought I needed a business coach until I got one! To say Briony has helped shape the future of how I operate both personally and professionally is an understatement..
The evolution (and revolution) I have been on during this last year has totally transformed my life. It has enabled me to build the space in my life to enjoy all that life has to bring: work, family, learning, connecting and continuing to evolve my life and making me (and those around me) happy. ”
“I’ve embraced everything brought my way, and it has fundamentally changed me. I can’t thank and recommend Briony enough.”
Frequently Asked Questions
What is Impact Business Coaching?
1:1 transformation coaching for founders and directors of non-profits and impact-driven businesses, focused on confidence, self-trust, delegation, boundaries, and moving from doing everything yourself to creating space to lead strategically.
How is this different from Sustainability Leadership Coaching?
Sustainability Leadership Coaching is built for senior sustainability leaders inside larger organisations who hold strategic complexity and manage larger teams.
Impact Coaching is built for founders and CEOs carrying an entire mission often solo, or with a small team they’re not using as effectively as they could.
I’ve never had support like this before; is that a problem?
No. Many founders I work with haven’t had structured support before.
Coaching is a development tool for anyone, at any level. It meets you where you are, and explores your goals, blockers and needs in a safe, supported space.
Do I need a team already for this to work?
No. Delegation frameworks and team development are part of the work when you’re ready for them, but this starts with you, whatever size your organisation is right now.